How do you make the transtition between free to paid presenter?
11 November 2006
I attended a keynote presentation this week which made me think how people make that leap to getting paid vast amounts of money based on their life experiences or achievements. This particular speaker was successful in her own right, but failed to link her experiences with the conference, and that of the audience. The result was a presentation that failed completely, with the audience quickly losing interest, and the speaker losing complete credibility. This made me think of what I, as a speaker, or you as a conference organiser,need to consider to ensure success.
To begin, ensure that the speaker's credentials fit the topic in question e.g. if the conference is on the Scotish development, ensure your speaker has some Scotish roots, brief the speaker in advance on the expectations, background and agenda for the day, and ask them to prepare a detailed storyboard of how they attend to address the topic, and with what visual aids. Ask what level of interaction the speaker expects (crowds theory dictates that audience participation over 50 rarely works).Depending on the event, and reputation, ask for the speaker to perform a dry run, if they are unable to do this, ask for a video of a recent performace and decide whether they would benefit from personal coaching as business experience and being able to create powerful presentations rarely go hand in hand.
This particular event was only marred by this one speaker, who to this day continues to have her name banded around as an example of how not to present, and sadly with public speaking engagements, the network is quite small, and you will be judged by your last experience, so put the effort in, do your research and ensure that all risks are mitigate before a single word is spoken.
Notes to editors:
The Oatmeal Group is a UK company specializing in providing communication excellence to the executive workplace. The Oatmeal Group is served through four business divisions, consultancy, training, marketing and adventures.
More information on The Oatmeal Group can be found on the company website at www.oatmealgroup.com
Further enquiries to:
John Davies (Marketing) Ė 0843 289 1249
Working with Oatmeal opened our eyes to the many pitfalls of poor presentations. In accessible language, they showed us what to do, and what not to do, and gave us a series of practical guidelines and tools to ensure we inform, educate and inspire our audiences.
Oatmealís commitment to providing a first class service to its customer has been second to none and I have been extremely pleased with their openness and commitment to understanding the needs of Equalities training in relation to Business Support in Wales.
Since working with the Oatmeal team our staff have increased their productivity but more importantly their confidence and self worth has really improved. The business has benefited in financial terms with increased revenue coming into the club as a direct result of adopting the Oatmeal way of working.
As a company that has benefited from Oatmealís marketing consultancy I can say unreservedly that they are second to none with regard to their knowledge, flexibility, good advice and strong management.
Oatmeal opened our thoughts and got us to work in a new, better, more exciting way. The results for the business have been beyond our expectations. Our sales presentations are now twice as effective as before. We now regularly work with Oatmeal to ensure we donít lose the edge.
The level of service has just been outstanding and Johnís wealth of knowledge and experience has just shone through. The Oatmeal group not only come up with great ideas but work very closely with you to implement and evaluate them.
From the outset, the Oatmeal Group,has enlightened our views on what marketing really involves. I would not hesitate to recommend the Oatmeal Group and as a company, we are looking forward to a long and fruitful business relationship with them.
The Oatmeal Group came highly recommended to us. Their direct approach and commitment gave quick and tangible results.
John Davies of The Oatmeal Group has delivered a number of training workshops on 'Creating Presentations with Impact' for WIBF. These workshops tend to be hugely successful with an attendance of approximately 70, these events were very well presented and exceeded my expectations.