experiential marketing solutions
What is it?
We connect your brand to your customer in novel amusing, entertaining and thought PRovoking ways. In simple terms, anything that involves getting people to play, have fun, learn, interact in some way and associate that activity with the brand i.e. give them an experience.
How do we do it?
We do this by creating live activities that PResent your brand and your brand message to your key audience these can be live events, stunts or other experiences that Innovative PRoducers of live events, PR stunts and experiential marketing.
These activitiesare custom made whetherit be live music, an adrenalin activity, a leadership challenge or competition, but each designed to inspire, inform and entertain.
How is it different?
experiential marketing is part of the marketing mix, and is categorised as 'below the line' marketing, i.e. provides direct 1-1 experience with the brand and its values. This form of marketing is growingin lieu ofmedia advertisingas they are often cheaper and get a better return than traditional print, tv, radio or electronic media campaigns.
When would I use it?
Experiential activities for the marketing ofconsumer brands and certain business to business services and goods. If you have tired advertising campaigns and are looking for increased media coverage, this is an alternative.
Where can you use it?
Experiences can be created anywhere and everywhere, and are only limited by budget!
What do I need to do next?
Start by drawing up a list of things you want achieve, identify your target markets, and think of associated marketing activities e.g. advertising, direct mail, online activities. Draw up an outline plan, discuss your expected return with your marketing and PR advisors, and then call us to set up a meeting.
