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What Makes Oatmeal Group sales training Courses Special?

Just like our presentation skills training, sales training is not something that we just pay lip service to.  It is something we have time served and honoured experience at.  Having all held senior management positions with big brand names, we know what we are talking about – we’ve been there and seen it.

 

Yet that is not to suggest that we simply trade on past glories.  Our sales training courses are more than story sharing sessions about how we smashed our sales targets back in the day.  We did – yet whilst many core elements of the sale process remain static, others change and move on dramatically.  So do we, with evolving tools and techniques.

 

A single sales course to fit the needs of every client we work with simply does not exist.  We design and deliver cutting edge sales training courses that are tailor made to address your specific issues. 

 

Dependent upon the answers that you give to the questions we ask, our sales training courses incorporate only the most befitting teaching sessions, designed to get your sales people to where they need to be.

 

Why Do Sales Professionals Need Sales Training Courses?

Today’s increasingly challenging marketplaces can leave even the most stalwart sales professionals wanting, let alone those who are newer to the complex game of sales.

 

The work of sales people is multi faceted and often exceptionally trying. Yet sales professionals are only as good as their next sale and, for some, the next sale does not come as easily as it does for others.

 

Some sales professionals are credited with having a natural ability to ‘sell ice to Eskimos’.  Others are strong at hunting but not at gathering.  Some are well intentioned but waste too much valuable time on meaningless leads. 

 

There are many different factors that contribute to whether a sales person seals a deal, or whether a customer ultimately walks away and buys elsewhere.  Whatever the deciding factor is in each specific case, one thing is an absolute certainty – businesses cannot function without sales.

 

Businesses rarely tend to sell themselves, whether to corporate businesses, the public or trade customers.  That’s how intrinsic successful sales people are to any organisation. 

 

Relevant sales training courses are valuable for sales people across all levels of experience, as there is a certain something that you will never stop demanding of them – more!  More… and more… and more… is only realistically possible when the sales process is approached from a variety of fresh, dynamic and different angles.

 

Oatmeal Group sales training courses aim to provide your sales teams with the ways and the means.

 

Who Are Sales Training Courses Suitable For?

Our purpose built sales training courses are suitable for most people involved in the sales process.  Front line sales people, of course, but also members of your team whose work interlinks with the work of your sales people.

 

Individual requirements are never exhaustive, but we are most often asked for sales training courses covering:-

 

• New Business Sales for Direct Sellers – ideal for sales novices needing a confident and structured approach to new business development 

 

• Introduction to Sales for Non Sales People -  perfect for newcomers to sales roles and also for staff who might not have sales in their job titles, but encounter indirect opportunities to sell

 

• Sales Training Courses for Managers – invaluable for non sales Managers who are required to manage in house or outsourced sales people and Sales Managers with their own in house teams

 

• New Business Marketing for Non Sales People – recommended for Marketeers who are not involved in direct selling, but whose work is essential for letting customers know what their sales people have to sell.

 

It is useful to bear in mind that every single person within your organisation has the potential to sell.  We are not suggesting that you should send them all on our sales training courses – just to remember that your core sales might begin and end with your sales team, but that opportunities might be missed by other front facing staff.

 

If what you have in mind does not feature on the list, please ask us.  We are simply generating ideas and it is impossible to include everything that we offer.

 

What Issues Do Sales Training Courses Address Head On?

As is always the case with the Oatmeal Group, you, our customer, are king.  We design bespoke sales training courses to address the specific issues that you and your sales people are experiencing.

 

The key issues that many sales teams, of all sectors and sizes, seek resolutions to involve:-

 

• Creating sales pipelines to meet targets
• Hunting, gathering and managing from sales pipelines
• Validating leads
• Improving conversion rates
• Selling techniques for products versus services
• Delivering winning sales presentations
• Managing sales people
• Cold calling
• Negotiating profitably
• Marketing to existing customers
• Creating leads cheaply through marketing channels
• Getting sales people and marketing people working together

 

We think this list is quite comprehensive.  If it does not touch upon your sales issues, don’t keep them to yourself.  Chances are that we’ve already encountered them and helped other businesses successfully shoot them down.

 

How Do Our Sales Training Courses Deliver Results?

The first step to success is customer insight.  It is something that we might ultimately cover in your sales training course.  We practice what we preach.  Only with deep understanding of the results you need to achieve can we help your sales people help themselves.

 

If you manage a relatively junior sales team that is filled with enthusiasm but poor when it comes to actually closing, that is what we address. 

 

If your highly competent sales team is battling with a cheaper new competitor, that is what we address.

 

If your sales people are struggling to meet their targets, you need to understand why in order to help them address their issues.  If they are exceeding their targets, that’s great news for both of you – but not so great for them when you substantially increase their targets for next year.

 

In either case, luck alone does not deliver results, but out of the box thinking backed upon with robust action planning does.  We unearth the issues experienced by your sales people and action plan with them towards realistic solutions. 

 

Our bespoke sales training courses are designed to be thoroughly enjoyable besides highly beneficial, with just the right balance of teaching and interaction.  Our experienced Trainers are down to earth, not intimidating and inspire the commitment of your sales people.

 

Oatmeal Group sales training courses are not just motivational speeches about unique selling points and unique perceived benefits, (although these might well be mentioned).  They are about producing trackable results that justify your return on investment. 

 

We offer a range of sales training courses. Whether you are new to sales or an accomplished sales professional looking to refine your technique, we have the course for you.We recognise that not all people are naturally good at selling, so we tailor our courses depending on the type of person you are, and the type of sales role you are likely to encounter.

 

We can provide sales training on the whole sales lifecycle, including marketing training for organisations and individuals that rely more on account management than direct sales teams.

 

Our sales training courses include the following items:

 

• Setting targets, creating a salespipeline and defining the difference between suspect, prospect and customer
• Closing ratios and what is acceptable for a sales team and different verticals
• the sales process, hunting, gathering and managing your sales pipeline.
• Consultative selling techniques, product versus service
• Presentation strategies to close a sale
• Managing a sales team
• Building a sales pipeline from scratch

Click on the menus above for further details about our sales courses.